A mock rebrand project on eBay for my course Branding & Identity Art 458. This project focuses strategically redesigning a larger well known corporation.

My vision with eBay focuses on evolving their current brand while continuing to meet company goals and customer expectations. Based on my research, the company seeks to be innovative and empowering for their consumers through their global marketplace. However, with catering to newer generations, their current less-memorable logo and branding limits themselves with minimal changes.

For this project, I form a bolder, modern version through a changed logo, signature colors, and product-focused imagery.



Logo: Following their stance as an online global marketplace, the logo features the arrow key. Pointing towards the diamond via the line, they symbolize the streamline process which customers embark to purchase their products.

Colors: A signature color and accent colors to complement. Each are named to represent the customer's journey.