This mock rebrand project focuses on strategically redesigning a larger well-known corporation, like eBay, an eCommerce website for any products. My vision evolves their current brand while continuing to meet company goals and customer expectations. Based on my research, the company seeks to be innovative and empowering for their consumers through their global marketplace. However, their current less-unique logo (with similarities to Google) and branding limits themselves when catering to newer generations,.

For this project, I form a bolder, modern version to fit their goals with a new logo, signature colors, and product-focused imagery.

Logo: Following their stance as a global online marketplace, the logo features the iconic mouse arrow key within the "e". From the arrow draws a line, which symbolizes the streamline process which customers embark to purchase their products. Lastly, the diamond is symbolic of their products (fashion, collections, home goods, etc.), as shown on the shopping bag icon.

Colors: A signature color and accent colors to complement. Each are named to represent the customer's journey until purchase.